A comprehensive, hands-on introduction to digital marketing, built for anyone who wants a solid foundation before specializing — through real exercises and projects.
About This Course
Digital Marketing Fundamentals gives you a practical understanding of how to build an effective digital presence — from search engines and social media to paid advertising and performance analysis.
No prior experience required. Ideal for job seekers entering digital marketing, small business owners, and employees looking to build digital skills.
Introduction to Digital Marketing
Digital marketing fundamentals, the customer journey, and the key channels and terminology you'll need.
SEO & Content
SEO principles, keyword research, and the basics of writing search-friendly content.
Social Media Marketing
Building a content strategy, scheduling posts, and measuring engagement across major platforms.
Paid Advertising & Performance
An introduction to Google and social media ads, and reading performance reports to guide decisions.
A Complete View of Digital Marketing
Build a full picture of how digital marketing works across its various channels.
Applied SEO Skills
The ability to apply SEO fundamentals to any website or blog.
Social Media Management
The ability to build and execute a content plan for a business social media account.
A Recognized Certificate
An AL-NADHIR Training Institute completion certificate to add to your CV right after the course ends.
